Monitoring Essay Example | Topics and Well Written Essays - 250 words

Monitoring - Essay Example It may be legal for an employee to make negative comments about their employer over the internet. However, the employer might decide to discipline the employee if they directly post the negative comments in reference to them. Such discipline could amount to the termination of employment and other opportunities in the working environment (Online Privacy: Using the Internet Safely). If the employee defies the ethical concern on confidentiality and discloses confidential information about the employer over the internet, then the employer has a right to terminate their employment. Employers ask for private information about the social web pages of their employees. This is an ethical concern that affects businesses because it amounts to the infringement of the employees’ privacy rights. Such practices might affect the society in a negative manner, as the employers would practice discriminatory recruitment practices. The development of peer-to-peer sharing of files has led to a concern in business ethics (Business & Entrepreneurship). It has led to the illegal transfer of copyrighted content, for instance, the free sharing of software among users. The owners of such software could sue the business as they have defied the terms and conditions stipulated in the usage agreement. "Can My Employer Discipline Me for My Comments Posted on Facebook, MySpace, or My Blog?" - LawInfo. Web. 3 Nov. 2014.

Earned media Essay Example | Topics and Well Written Essays - 250 words

Earned media - Essay Example Earned media are used by a large number of companies to promote their brand. The best and most favorite thing about earned media is that it's cost free. Earned media can help promote a project by taking in the most little effort. (Ransom, 2012) There are several ways in which earned media can be used effectively. On Facebook, a page of the product can be made. In this way, people will get to know more about the product and how great it works. Moreover, there can be quizzes functioned by the product. People will find it interesting to share it on their profiles. These quizzes can reflect their personalities, so their friends will be looking at them too. Furthermore, an account on Snapchat will be able to post updates regarding the product on daily basis. This will provide the customers a chance to know about the new updates about the product and their new prices as well. An application can also be made. This application will provide the latest updates regarding the Uber company. The application can be readily available on play store so that android and ios users can easily download it. The application will be downloaded free of cost. Uber company can also provide daily horoscope. This will attract a large number of people as people are curious to know more about themselves. People might even share it with their friends. In this way, the friends will not only know about the horoscope but will also get to know about the company. Ransom, V. (2012). 3 Easy Ways to Grow Earned Media. Mashable.